“Venus and Grýla are related opposites. The idea of ​​Venus calls for Gryla and the latter requires for a concept of Venus. Image piece “the manuscript of Gryla” I thought the view of messages from magazines that guide and shape the female image in terms of both lifestyle and looks. I walk out of that part of the messages and control the use and identity of the consumer is working as Grýla on the reader in the “manifesto” of Venus. I walk out of the consumer experience and a mild hallucination of their bodies, after having received a message of women identity, the messages manage and motivate the consumer to change and adjusting the body, explanes Steingrímur Eyfjörð.